About Us
As a multi-generational, family-owned and operated company, we have many years of experience and strong relationships with American fishermen and sustainable caviar farmers around the world. We also import in high volumes for distribution to American restaurants, allowing us to secure the best of the best from our partners.
The ever-changing caviar industry requires we constantly test caviar from newer farms, and regrade it ourselves based on all the factors that make for great caviar: flavor, texture, egg size, color, rarity, salinity, age, etc.
What sets CRU apart from other caviar brands?
- Our company directly imports a large portion of the caviar/roe for the US market, allowing us to choose your tin of CRU caviar from a much wider selection. We import from the largest variety of caviar farms and species around the world. Many other brands are Chinese only, or they
- The Cru does the hard work for you. Our grading processes are extremely extensive, meaning we personally hand-sort through dozens to hundreds of caviar containers per week to set aside a small selection of caviar worthy of the Cru label.
- We only buy from sustainable farms with great reputations and high regard to animal welfare, government regulations, cleanliness, water quality, grading processes, etc.
- We are family-owned, operated and woman-led.
- We are very transparent. We don't only sell Chinese caviar. We will tell you where the caviar came from. Our intent is to uphold the integrity and unique characteristics of every sturgeon, fish, and egg.
- Our pricing is fair. While fine caviar is never a cheap product, due to the investments of time, money and its delicate nature, we strive to make it as affordable as possible. Our large-volume facility also allows us to get best pricing from farmers, passing it directly on to you.
- We offer Free Shipping - Caviar can get expensive to ship, it needs to go fast and be heavily iced.. but don't worry, the caviar CRU has got you covered. Any order that includes caviar ships for free!